Data analysis, data warehousing, campaign management, website optimization, and Azure data lake

We deliver data management solutions, including multiple database applications for Fortune 500 companies, using data from a range of sales and marketing databases.

Data Analytics Experts

We have delivered reporting and insights for many Fortune 500 companies, including insights on over 400 TB of daily data for a chain of hi-tech vendor retail stores.

Cleanse & Transform Your Data
  • Segment, personalize, and pattern behaviors.
  • Multi-campaign attributions and multi-channel analytics.
  • Competitive intelligence analysis.
  • Real-time data processing to provide immediate insights on productivity suite product usage.

Managed Storage

We can help you manage your data storage and processing needs to help you define your business and make confident decisions.

Deeper Insights
  • Design, build, and maintain ETL packages, data marts, and OLAP cubes.
  • Data mining and predictive analysis.
  • Recommended storage options (SQL Database, Azure Data Lake, Cube) based on data classification (High Business Impact, Medium Business Impact, and Low Business Impact).
  • Process ~400TB of data daily (Retail Store Telemetry).

Customer Insights

We provide marketing campaign setup, reporting, and analysis to offer organizations deeper insights into their customers’ needs.

Leverage Your Data
  • Plan and setup integrated infrastructure for your campaigns.
  • Analyze web traffic data beyond traditional click stream reports.
  • Offer actionable metrics, benchmarking, and visualization.
  • Apply complex financial and marketing rules to produce data insights.

Cost Efficiency

We can help you reduce data costs, reduce latency, and optimize your site structure.

Operate Efficiently
  • Controlled experiments leveraging A/B and multivariate testing.
  • Optimize site structure and information architecture.
  • Develop and conduct user surveys, site usability, and user experience analysis.
  • Reduce Azure VM cost using a custom framework to track and monitor resources.
  • Reduce refresh latency with job scheduling, hierarchy queues, and Just-In-Time scheduling.

Creative Data Lake Solutions

We are experts in Azure Data Lake implementation and optimization. The following are examples of our work with Azure Data Lake.

Render Data to HTML5 Report
  • We use U-SQL based queries and Azure Data Lake API to surface data from Azure Data Lake on rich HTML5 visuals.
  • We achieve page load time (PLT) of ~10-15 seconds through Azure Data Lake query optimization.
Data Manipulation
  • We create custom reducers that enhance the out-of-box Azure Data Lake operators to perfrom complicated business logic.
  • With reducers, we can use advanced C# methods to achieve data manipulations.
Real-Time Power BI Reports
  • We use Azure Data Lake Export API and Power BI REST API to push the latest data from Azure Data Lake to Power BI datasets.
  • Set up continuous-poll or scheduled refresh.
Secure Sensitive Data
  • We use a custom Rijndael based encryption utility to secure PII data at rest on Azure Data Lake or during processing on Azure Data Lake.

Case Studies

Case Study
Retailer Reduces Costs by Using AI to Automate Customer Feedback

Retailer partners with MAQ Software to identify patterns in customer feedback when they return products.

Case Study
Boosting Black Friday Sales with AI

MAQ Software implements a state-of-the-art Azure and Power BI solution to report sales.

Case Study
Sentiment Analysis Helps Client Evaluate Conference Feedback

MAQ Software uses text analytics to research feedback from conference attendees.